Overview of the system
Positioning statement > Service Offering
Transform into Internal Manifesto and validate it with exposure to the target market
Create interviews
Refine Internal Manifesto into a Marketable Document
Service Offering, a single-page sales landing page with booking/applying as the CTA
Then work backwards and create a Freebie Offering that pitches the Service Offering
An Evergreen Newsletter catches leads from the Freebie Offering who aren't ready to convert
Then optimize to get people into the Freebie Offering.