What keeps small business owners up at night, in general: PEX card is targeted at something like my target and did a survey https://www.foxbusiness.com/features/what-keeps-small-business-owners-up-at-night 1 how they will generate new sales. 2 expenses eating into their profits, 3 time management 4 managing their employees. 5 keeping their existing customers happy 6 not growing fast enough 7 finding the right employees. NFIB does a quadrennial survey https://assets.nfib.com/nfibcom/NFIB-Problems-and-Priorities-2020.pdf One of the key summaries is here—the full survey has breakdowns that expose differences in male vs. female owners, industries (this could be very enlightening on finding a target), types of businesses, over time, and more. The 10 most severe problems for small-business owners of the 75 business problems assessed are in order: * Cost of Health Insurance * Locating Qualified Employees * Federal Taxes on Business Income * Property Taxes (real, inventory or personal property) * Finding and Keeping Skilled Employees * Unreasonable Government Regulations * State Taxes on Business Income * Tax Complexity * Uncertainty over Economic Conditions