See Introducing Worldview Changes for many considerations.
In general we are plotting to take a sledgehammer to scores of preconceived notions people have.
Having existing beliefs challenged is a very stressful experience and we're proposing to become professional doers of that.
We need to become very, very comfortable with people reducing and misappropriating our work and our ideas to fit their preconceptions, because that's acceptance.
The more we look like things people know already, the more they feel comfortable approaching it.
Basically it's an application of patterning.
If we can work out ways to make things feel safe and familiar, we become the ones to do so instead of having them destroy the subtleties.
The model T was brought to people as a "horseless carriage"
Basically the more we accommodate preconceptions in our design, the more we get to shape what happens.